Visual Content Direction

Jul 28 2016 visual content ads design gifs art direction.

Visual content direction. Its not just about pretty pictures in blog posts and ever popular infographicsits a powerful communication tool that leverages the human visual system to deliver information in a compelling way making it an incredibly effective way to tell your brand story and achieve your content marketing goals. The design or look of the website can be affected by typography whitespace and symmetry. A stunning 91 of online consumers have watched the explainer video for a product or service and social media engagement soars when you include infographics photos gifs and videos.

But this is one of the most important aspects of high converting web design. The visual direction of content is a topic that is discussed by very fewer people. But if you want to plan a visual campaign that will really reach and engage audiences youll need.

While i worked on the content copywriting and structure ryan worked on charting out a new visual and creative direction for our site which ill let him get into below. Every visitor soaks up a new site on the first page load whether they do it consciously or not. Aesthetics play an important role but it is all about the overall design of the site.

See more ideas about art direction inspiration visual content. Any marketer worth their salt knows that visual content is essential to the success of any marketing campaign.